OBAA Basics
Coming Soon

Finally, underwear
made for us.

OBAA celebrates African women’s amazing bodies by creating lingerie designed specifically for them.

Early access · a launch-day discount · first to be measured.

You’re on the list.

Thank you. We’ll be in touch before anyone else — with early access, your discount, and a note if you’re selected to test the fit.
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Our Mission

Not plus sized.
Us sized.

Our mission is to redefine underwear design, sizing and fabric selection thereby providing African women with quality & stylish underwear serving their needs and celebrating their amazing bodies.

Traditionally the lingerie industry has overlooked our unique shapes to “plus sized” when we are “us sized”. OBAA Basics will change this by designing, sizing, and manufacturing for us with our data, wants and needs incorporated.

The Name
O Our
B Bodies
A Are
A Amazing

/aw·baa/

An Akan (Twi) word from Ghana meaning woman — carrying a deep sense of respect, strength and grace. It is also our promise: a reminder that our bodies are worthy of celebration, comfort and care.

Every one of us

Every size, every shape,
every one of us.

From petite to plus, from gentle curves to strong silhouettes, from twenty to sixty — OBAA designs, sizes and manufactures for African women’s amazing bodies in all their variety. Celebrating us, exactly as we are.

Designed, sized and made to celebrate every one of us and our amazing bodies.

The First Drop

Four essentials to begin.

Designed, sized and built from the ground up. The first four styles stay under wraps until launch — join the list to see them first.

Coming soon
01

Full-coverage underwired bra

Your go-to bra for every day.

Coming soon
02

Strapless

A strapless that stays up and doesn’t sting your skin.

Coming soon
03

Unstructured bra

Support with no underwire.

Coming soon
04

Full brief

Stay covered, comfortable and confident.

We did the work
04

Continents
travelled

1,500

Women
measured

We asked the questions and we have the data. We travelled across four continents to understand the industry, made prototype after prototype to get it right, and measured 1,500 women around the world — so the fit and feel of our lingerie is as amazing as your body.

Why OBAA?

Structural changes made for you.

Data-driven designs — not adjusted, not scaled up, but built from us.

01

Supportive bra bands

Bands that hold where we need them to, without digging in.

02

Larger gussets

Cut for real bodies — more comfort, better coverage.

03

Straps that hold

No slipping, no re-adjusting. Straps engineered to stay.

04

Sustainable fabric

Breathable, soft against the skin, and built to last.

Behind OBAA
Market research
Prototype iteration
On the field
Fabric swatches
Pattern cutting
Factory visit
Industry collaboration
Prototype fitting
Design process
Fabric print detail
We’re not done

We still need more data.
Your data.

We need to know you’re interested in what we’re doing — and we’d love to take your measurements. Become part of the change.

Become a fit tester
Our Ethos · FAQ
What’s so special about the fabric? +

We select sustainable, breathable fabric chosen specifically for our bodies — soft against the skin and built to last. Full fabric details drop with the collection.

Where can I buy OBAA Basics products? +

We haven’t launched yet. Join the waitlist and you’ll be the very first to shop when we open — with a launch-day discount.

How do I find the right fit with OBAA? +

Our sizing is built from real data — 1,500 women measured across four continents. A guided fit finder arrives with the collection, and fit testers help us perfect it.

Can I return something I’m not happy with? +

Yes. If something isn’t right, you’ll be able to return it easily. Our full returns policy goes live at launch.

Who do I speak to when I have a problem? +

A real person. Reach us any time at hello@obaabasics.com and we’ll take care of you.

The People

The women behind
OBAA.

Built by the people it’s built for. A small team pairing design with technology — from the fit and fabric to the tools that will one day find your perfect size.

Estella Hutchful

Founder · Product & Design

Ruthie Armah

Tech · Sizing & Fit

OBAA Basics

You helped shape this. Now be the first to wear it.

The Waitlist

Be first in line.

Join for early access, a launch-day discount, and the chance to help shape the fit — all in one place.

How do you want in?

We’ll reach out to arrange sample measurements — your data helps us build the fit for us.

No spam. Just a note when we open, and your discount code.
You’re in

Welcome to OBAA.

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